This week we are very happy to welcome Cecilia Nobre to the Off2Class blog! Cecilia is an avid ELT blogger, online teacher, and runs several online teacher communities in Brazil.
It’s a new year and we all need some inspiration to get moving after the holiday slowdown. Cecilia’s going to share her tips to onboard new ESL students this year.
Take it away Cecilia:
‘January is the best time of the year to welcome new students to your online teaching business: many of them are making new year’s resolutions and, chances are, studying a foreign language is one of them. Don’t miss the opportunity of creating a strong online presence to onboard new ESL students!
Here you will find 10 practical tips on how to onboard new ESL students in 2017.
(What kind of students and skills do you want to teach? What are you good at? What do you love teaching? The narrower, the better.) You can find out more about niche finding with Elena Mutonono’s blog post.
#2 Use an email list building scheme to create a relationship with your readers.
These email subscribers are your students-to-be. Mind you, having a powerful website with clear contact forms is crucial.
#3 Contact your former students
Say, the ones who studied with you in the past two or three years. Let them know you have newly available slots for 2017 and offer an incentive if they or their friends want to have classes with you. How about a small discount for the first month or a free class as an incentive for referrals?
#4 Create a simple yet effective contract…
…which states your rules clearly. Make sure you tackle these issues: when, how, where are the classes taking place? How is the payment made? How are you going to deal with cancellations and no-shows? What happens if they have a technical problem (for online classes)? Having a contract makes you look professional and credible as a teacher.
#5 Make sure you have a material bank and lesson plans for your students
When you onboard new ESL students they generally will want to know what type of content-based approach you will be taking. I personally use different sources: Off2class lessons which are great (my favorite ones are the grammar-based lessons for beginner students), I use my own lessons (I post them on my blog here) and other great resources such as Viralelt, Ricardo Barros’ blog and Word On The Street.
#6 Set up a Needs Analysis for your prospective students
I highly recommend teachers to use the Off2class Placement Test. As there are 100 questions, give your prospective students a few days to do it (3 or 4 days as they might not have time to do it immediately and you don’t want to seem pushy) and read the answers carefully before you meet them for the first time. On the Placement test, you will find a grid which shows their level as well as the mistakes they have made. I would recommend you to offer a 30 minute to 1 hour Assessment Consultation meeting (paid or free, it’s up to you) where you can go through correcting some of the mistakes your prospective student have made on Off2class Placement test and ask them a few more questions related to their needs and aims. Some questions you might want to ask are related to their:
- Personal information
- Motivation to learn English
- Present and past practice and exposure to English
- Previous learning experience
- Attitudes and readiness to learning English
- Short and long-term goals
#7 Harness Facebook
I can’t recommend Facebook enough! It is a fantastic tool for networking and finding new students. I use my Facebook for both professional and personal purposes, and it works pretty well. Be mindful about your posts (this is a great read on Facebook etiquette) and post interesting tips on improving listening skills, grammar, share something fun you did in class/ with a student, share language learning tips (check out the fanpages AmericanEnglishAtState and BBClearnEnglish), and occasionally, you can share your students’ achievement (I’ve had students telling me some great news of passing IELTS and TOEFL via Whatsapp and I shared the print screen of the conversation on my timeline – make sure you crop your student’s name and phone number. If you take a picture, ask for their authorization, of course). This way you educate your friends and contacts about who are you and what you believe as a teacher.
#8 Harness LinkedIn
Linkedin is another useful tool for finding students – if you’re mindful of what you post. You can share the same type of links and tips I have mentioned for Facebook. Make sure your email and website/blog are visible in your profile. It is also effective to advertise your services once a week or once a fortnight – as long as it’s not overly salesy or pushy. Make your ad informative and useful to your contacts.
#9 Upgrade your Videoconference Platform
I also recommend Zoom as an online platform for teaching. I like Zoom because I find its quality better and more stable than Skype. As a paid member, you have full access to annotation tools, and you can record the lessons and send them to your students – by far my favourite feature from Zoom. Make sure you look and sound as professional and credible as you can be.
#10 Jump over to Instagram
My last tip is using Instagram for prospective students, especially if you teach online. You can post vocabulary challenges, grammar challenges, inspirational quotes, recommend websites or books for learning English, create short videos, etc. It’s important to interact with people, and a good way for that is using hashtags such as #learnEnglish #onlineteacher #studyingEnglish and so on.